Strategic
UX/UI – Design
Offer your users the best possible web experience and increase your visitor numbers and conversion rate.
Well thought-out and tested UX/UI design ensures that your users can navigate your website effortlessly, barrier-free and intuitively. The clearer the structure, the better the experience - good UX/UI design is key to a good conversion rate.
Why UX/UI?
What's UX/UI design good for? That's easy:
Less bounces, more conversions
Those who feel comfortable stay longer. UX optimizes the user journey and reduces frustration - this lowers the bounce rate and increases the likelihood that visitors will become customers.
Design creates trust
Users decide in seconds whether they trust the site or not. A clearly designed, visually consistent interface conveys professionalism and strengthens the trust of new visitors.
UX/UI design has a direct impact on SEO/GEO
Search engines and LLMs evaluate user behavior: Dwell time, click paths, loading time. UX/UI has a direct impact on these factors and thus strengthens your organic visibility.
…and all of this, of course, with the goal:
Sustainable lead generation & increase in sales
Fancy a talk about UX/UI-designtalk?
Let's chat!
Let’s have a relaxed introductory chat about the potential of professional UX/UI design in your company – and how I can support you in making the most of it.
Increased trust & conversion rates through UX/UI design at:
...and these were the results:
+712% Brand-Searches
26 high-quality media mentions
+310% CVR of referring sources
+220% mobile engagement
–38% cognitive load
How ecactly I can help you with UX/UI-design ?
UX audit & heuristic analysis
I analyze your existing website for usability, clarity, and visual structure – identifying where users get stuck or drop off.
Optimize structure & user guidance
I develop clear page structures, logical click paths and intuitive navigation concepts - so that users can easily find their way around and reach their destination more quickly.
UI design & visual consistency
From the button to the page layout: I design an aesthetically consistent interface that creates trust, strengthens the brand and supports conversion goals.
Accessibility & Usability
I make sure that your website can be used inclusively - for all devices, browsers and people. Accessible design improves user experience and reach at the same time.
UX testing & data-based optimization
I use real users and tools to test what works - and what doesn't. Based on these insights, I further optimize design decisions in a targeted manner.
Integration in strategy & funnel
UX/UI design cannot be viewed in isolation from the overall marketing strategy: I link design with SEO, content and conversion goals - for a seamless user experience across the entire funnel.
Here's how we could move forward:
1
Non-binding UX chat
We will talk about your plans and goals in an initial informal meeting. Here we clarify how UX/UI design can best be integrated into your business model.
2
Understanding goals, recognizing potential
Based on the first call, an initial roadmap and a rough timetable are now being developed. This identifies potential for improvement and defines specific goals for UX, UI & CRO.
3
First UX/UI evaluation
Now it's time to test the new design for success: What works better, what can be optimized and which adjustments perform less well? All these questions are answered in the optimization phase.
4
Monitoring & optimization
Now it’s time to test the success of the new design: What works better, what can be optimized, and which adjustments perform less well? All these questions are answered during this optimization phase.
So, fancy some UX talk?
If you’re up for a first exchange, I’d be happy to hear from you.
In case you're not convinced, write too - I can recommend a few alternatives to you.