Strategic
Digital PR
Increase your brand awareness and authority online - position yourself as an expert in your field
Today, digital PR is more important than ever to build trust, brand awareness and visibility without ad spend. With targeted media work and relevant placements, we position your brand where decision-makers and target groups see you.
Why Digital PR?
Why is digital PR so important today? It's quite simple:
More sustainable visibility
In contrast to ads, PR links and content can be found and indexed in the long term - they build up organic visibility over months and years. Backlink building is an essential part of this.
Brand awareness grows
Press releases and media placements lead to more direct searches for your brand - a strong signal to search engines like Google & Bing that your site is relevant and trustworthy.
Improved E-E-A-T signals
Search engines are increasingly evaluating expertise, authority, and trustworthiness (E-E-A-T). Mentions and citations in editorial contexts elevate your credibility to a new level—especially in the YMYL environment.
…and all of this, of course, with the goal:
Sustainable lead generation & increase in sales
Wanna talk "Digital PR"?
Let's chat!
Let's talk about digital PR in your company and how it can help you achieve your business goals.
Digital PR helped increase brand awareness & build backlinks at:
...and these were the results:
+470% Brand Searches
Digital PR has increased brand searches six-fold.
From 0 to 26 Media Mentions
26 high quality media mentions in relevant sources.
From 22 to 68 backlinks
Strong authority boost through high-quality backlinks.
+610% Refferal-Traffic
Referring traffic increased sevenfold.
+271% Domain Rating
The ahrefs domain rating has almost quadrupled.
How ecactly I can help you with Digital PR ?
Topic and media research
I identify relevant topics, publishers and journalists that fit your industry and target group - for maximum relevance and reach of the campaign.
Story & content development
Whether it's a campaign idea, data story or white paper - I develop PR formats that are exciting, deliver real added value and integrate organically into editorial offices.
Pitching & media approach
I take on the targeted approach of editors and publishers - professionally, individually and with a focus on editorial placements and backlinks.
Link building & backlink analysis
I take care of high-quality, editorial links on trustworthy domains and analyze the impact with regard to visibility & SEO.
Monitoring & reporting
I track publications, backlinks, reach and referral traffic - and make PR success transparently measurable and strategically evaluable.
Integration into overall strategy
In an informal kickoff call, we talk about your plans and goals with PR. Here, we clarify which PR lever best suits your business model.
Here's how we could move forward:
1
Non-binding PR exchange
In einem ersten lockeren Kennenlernen sprechen wir über Deine Pläne und Ziele mit PR. Hier klären wir, welcher PR-Hebel am besten zu Deinem Geschäftsmodell passt.
2
Understanding goals, recognizing potential
Based on the first meeting, an initial roadmap and a rough timetable for your brand's PR strategy will now be drawn up.
3
Content audit & outreach
Now it’s time to get to the core: reviewing existing content—then either updating it or creating new content. The result will then be launched onto the digital marketplace.
4
Monitoring, expansion & optimization
Publications, backlinks and their impact on your company are tracked and evaluated. This is where best-performer strategies are found and scaled.
So, fancy a PR talk?
If you’re up for a first exchange, I’d be happy to hear from you.
In case you're not convinced, write too - I can recommend a few alternatives to you.