Strategic
Content Marketing
High-quality multimedia content for maximum authority and brand awareness
I help you build trust and make your brand visible in the long term. With strategic content marketing, we create added value for your target group - user-centered and measurably effective.
Why Content Marketing?
What are the benefits of strategic content marketing? That's easy:
Become an expert,
Increase brand awareness
Position yourself as a reliable point of contact in your industry with helpful content - and bring your brand permanently into the field of vision of your target group.
Organic & sustainable
lead channel
Your content works for you: it constantly attracts relevant visitors and converts attention into inquiries in the long term - without any paid budget.
Increase relevance for LLM responses
Well-structured, up-to-date content improves your chances of being directly quoted in AI-generated responses (e.g. by Google SGE or chatbots).
…and all of this, of course, with the goal:
Sustainable lead generation & increase in sales
Content-chat?
Let's chat!
In a relaxed introductory meeting, we will discuss your current content situation and see how I can support you with content marketing in the long or short term to help you and your company move forward.
Content enhanced brand awareness at:
...and these were the results:
Visibility index from 0,08 to 0,7
Targeted keyword research and content clustering led to qualified content production & placement.
Generated 5M+ impressions
Strategic video content for social ads has generated over 5 million impressions.
80+ URLs in Top 10
High-quality content and constant updates: In a short time, 80 key URLs have made it into the top 10 search results.
CTR from 7,3% to 19%
Targeted and data-driven content optimization for Google and Bing Ads massively increased the CTR.
From position 10,5 to 2,1
Through perfectly coordinated content, ads and user intent, key pages were ranked from position 10 to 2.
How ecactly I can help you with Content Marketing ?
Well-founded analyses
Well-founded and in-depth competitor, keyword and market analyses lay the foundation for a stable, sustainable and targeted content strategy.
Strategy development and planning
Analyses and market evaluations now provide a solid basis. Now it's time for user group-centered content strategy development and planning.
Content audits
At this point, the relevance, quality, performance and effectiveness of the existing content are being evaluated.
This shows what should be overhauled, rewritten or deleted.
Content management
You don't have to worry about your content: I plan, design and implement content measures in consultation with your team and constantly monitor performance to identify optimization potential.
Digital PR and content commercialization
The world's best content is useless if it doesn't work for you. Through digital PR, I make sure that your content is seen, making you an expert in your field.
Creative video content for social media
If it suits the brand, the content can sometimes be "special": Humorous social media shorts ensure a high reach and many impressions for your brand.
Here's how we could move forward:
1
Get in touch
In an informal kickoff call, we talk about your plans and goals with content. Here we clarify exactly what type of content and which platforms are suitable for you.
2
First evaluation & analysis
If we clicked in the first meeting, we will conduct an initial content audit as well as competitor and market analyses.
3
Planning & execution
Based on the analyses, audits and evaluations set up, the content is now being planned, created and correctly placed and linked on-page.
4
Optimization & distribution
Posted content must be constantly updated, and its performance monitored. This is where digital PR comes into play, as it sustainably boosts brand authority through the distribution of content.
So, wanna talk content?
If you’re up for a first exchange, I’d be happy to hear from you.
In case you're not convinced, write too - I can recommend a few alternatives to you.