Strategic Search Engine Advertising (SEA)
Maximum traffic relevance, immediate visibility -
Instant lead generation
I help you gain immediate visibility and reach your target audience with precision. Through tailored SEA campaigns, we ensure maximum traffic relevance and position your offer exactly where people are searching – for fast results and measurable success.
Why SEA?
Why pay for traffic when SEO is free? That's easy:
Immediately visible when people search
PPC campaigns ensure that you can be found immediately for the targeted keywords. If you need fast results and can't wait for the effects of SEO, then Google or Bing Ads are just right for you.
Perfect targeting of your audience
In SEA campaigns, you decide who sees your ad. Unlike in SEO, where the target group is regulated by keywords, in your PPC campaigns you can choose exactly which clicks you pay for and which you don't.
Maximum measurability
SEA is arguably the most transparent online marketing channel there is. You always know exactly what you’re spending and what you’re getting in return. This allows PPC campaigns to be optimized, refined, and scaled with data-driven precision.
…and all of this, of course, with the goal:
Immediate lead generation & increase in sales
Fancy a SEA-chat?
Let's chat!
Let’s have a non-binding intro call about SEA in your company and how PPC campaigns can help you move your business forward.
High-quality leads generated through SEA for:
...and these were the results:
CVR from 0,9% to 4,7%
Through targeted hypotheses, continuous testing and fine-tuning of landing pages.
Top-Impr. from 42% to 69%
Through precise keyword-to-landing page optimization and ad iteration.
ROI from 210% to 410%
By adjusting the bidding strategy and excluding irrelevant cost drivers.
CTR from 7,3% to 19%
Through tailored, data-driven ad optimization and audience targeting.
CPL from 550€ to 120€
By ensuring high ad relevancy and precise targeting.
How ecactly I can help you with SEA ?
Campaign setup
A solid foundation: I help you to set up Google & Bing Ads properly - with clearly structured campaigns, meaningful ad groups and customized ads.
Ad copy
On point and high-performing: I create compelling ads that are perfectly aligned with your landing page, speak directly to your target audience, and maximize ad relevance for every search.
Keyword research
Targeted advertising, minimal waste: Smart keyword analysis and precise match type strategies help reach users ready to buy.
Tracking & conversion setup
Measurable. Reliable. Meaningful: I set up clean conversion tracking. This means we always know which ads bring results and which are waste of money.
A/B testing & optimization
What works better? I continuously test different ads, landing pages and target groups - for more competitive advantages and better performance.
Budget control & scaling
Through continuous monitoring, I ensure that irrelevant ads are paused early and top performers are scaled at the right time – ensuring your budget is always used effectively..
Here's how we could move forward:
1
Get in touch
In our first meeting, we talk about your plans and goals with SEA. Here we clarify whether PPC campaigns are the right lever for your business model.
2
Understanding goals, recognizing potential
Together, we analyze your target audience, products, and competition. From this, I identify initial opportunities and develop meaningful SEA strategies.
3
Setup, implementation, launch
Account, campaigns, ads and landing pages are structured, set up and launched with the agreed budget based on the analysis.
4
Testing, optimizing, scaling
Underperforming cost drivers are identified and eliminated and best performers are scaled.
Parallel laufen stetig Landingpage-Tests, um den On-Page Funnel zu optimieren.
So, fancy a SEA talk?
If you’re up for a first exchange, I’d be happy to hear from you.
In case you're not convinced, write too - I can recommend a few alternatives to you.